Post by amirmukaddas on Mar 14, 2024 1:07:23 GMT -5
In order to design a good strategy on the web, we need to understand who the audience with whom we are going to communicate is. For this reason it is important to collect as much information as possible, which we will need to draw up the model, which marketers define as the "Personas Model" . This model takes inspiration from Max Weber 's theories of the early 1900s, thanks to the concept of the typical person. Over time these theories were improved by A. Cooper, and highlighted by work during the 1990s by OgilvyOne , Ogilvy & Mather's engagement agency. What is the Personas Model for and the main tools available This model can be very useful if we need to structure a marketing and communication plan aimed at our potential audience. This model comes from the analysis of a series of channels, which can be very useful for capturing the typical traits of our audience.
Here are the main tools that you can use: Interviews with customers or potential customers to better understand their needs and the common characteristics that best define them. These can be done live, or with the help of today's technologies (Skype or Google Hangouts can be useful as they record conversations); Surveys that you can submit to customers. It is possible to apply this technique by relying on a specialized agency, or using online programs such as Survey Monkey Denmark Telegram Number Data or Survey Gizmo, or, even if less used, Google Forms; Forum where users meet to discuss certain topics, directly or indirectly connected to our core business, in order to understand their interests on a specific subject; Corporate social media owned by us or other competitors, to try to understand what users say online, the conversations they have with each other and the sentiment of their conversations; Tools connected to Social Media such as Facebook.
Audience Insights with which to analyze some key data of our typical user, or Followerwonk and Twitter Analytics; Authoritative Internet sites visited by that specific target, to understand what may be of interest to the typical user, in terms of content posted online; Other interesting tools that allow us to monitor conversations and specific topics, which can be free or paid (among the free ones we have IceRocket or Social Mention or Alerting tools); All these measures are used to carry out a netnographic analysis, useful for studying the audience we want to communicate to, and drawing out its main characteristics: Socio-demographic traits; Profession; Your life goals, and goals that underlie your presence in online communities; Personality; Values/Fears; Interests and Hobbies; Relationship with technology and degree of exposure to media (digital and traditional);
Here are the main tools that you can use: Interviews with customers or potential customers to better understand their needs and the common characteristics that best define them. These can be done live, or with the help of today's technologies (Skype or Google Hangouts can be useful as they record conversations); Surveys that you can submit to customers. It is possible to apply this technique by relying on a specialized agency, or using online programs such as Survey Monkey Denmark Telegram Number Data or Survey Gizmo, or, even if less used, Google Forms; Forum where users meet to discuss certain topics, directly or indirectly connected to our core business, in order to understand their interests on a specific subject; Corporate social media owned by us or other competitors, to try to understand what users say online, the conversations they have with each other and the sentiment of their conversations; Tools connected to Social Media such as Facebook.
Audience Insights with which to analyze some key data of our typical user, or Followerwonk and Twitter Analytics; Authoritative Internet sites visited by that specific target, to understand what may be of interest to the typical user, in terms of content posted online; Other interesting tools that allow us to monitor conversations and specific topics, which can be free or paid (among the free ones we have IceRocket or Social Mention or Alerting tools); All these measures are used to carry out a netnographic analysis, useful for studying the audience we want to communicate to, and drawing out its main characteristics: Socio-demographic traits; Profession; Your life goals, and goals that underlie your presence in online communities; Personality; Values/Fears; Interests and Hobbies; Relationship with technology and degree of exposure to media (digital and traditional);